At Scout, we’re creating the ultimate male lifestyle destination. From professional and college sports to hunting, fishing, DIY work and beyond, we offer our members the comprehensive coverage and immersive, interactive experience they want.
We don't simply gather information; we dig to discover great insight. Our greatest ally is Authority, with passionate experts in every field men care about most.
Our multi-platform delivery includes cable television shows and over 300 web sites with exclusive content, premium member communities and professionally produced video to provide a rich supplement to the member’s own exploits.
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James Heckman, CEO
Nearly three decades of operating experience in digital media and technology, most recently, as Global Media strategy head for Yahoo, overseeing all revenue and growth strategy for the company. Earlier, James served as Chief Strategy Officer for Fox/NewsCorp's digital media network, where he led dramatic growth in digital revenue, and architected the pivotal $900MM partnership between MySpace and Google. James also founded several media start-ups including Scout.com, acquired by Fox/NewsCorp; Rivals.com, acquired by Yahoo; NFL Exclusive (NFL joint venture), acquired by Royale Publishing; and most recently, digital ad network 5to1.com, acquired by Yahoo. Education: BA Communications, University of Washington.
Mark Stieglitz, Chief Operating Officer
Mark's career spans 20 years as an Internet product pioneer and expert network integrator. Various product roles at Yahoo!; COO at 5to1; GM at Zazzle, including construction of its premium seller network; VP/Products, Fox Interactive (led integration of MySpace/Google partnership); VP/GM IGN, the leading network for gaming enthusiasts; and various business and technology roles at Oracle and IBM. Education: BS Computer Science, Long Beach State.
Bill Sornsin, Chief Technology Officer
Previously VP Engineering & Operations, Fox Interactive Media (led Scout product and operations, and MySpace & Fox Sports integration); co-founder/CTO/COO of both Scout.com and Rivals.com; 8 years at Microsoft including Group Manager, MSN Core Technology and Product Manager, Microsoft Exchange. Education: BS Electrical & Computer Engineering, University of Iowa; MBA, Anderson School, UCLA.
Steven Rindner, Chief Strategy Officer
Steven has more than 20 years of experience in marketing, media, and technology industries, including private equity for previous 10 years launching and accelerating growth at startups and multi-national businesses (Louis-Dreyfus). Formerly SVP Strategic Alliances at Citigroup, developing partnerships to create new revenue streams and engaging customers online. As SVP CorpDev at AOL, executed strategies for content, website functionality, advertising, marketing, merchandising and subscriber acquisition. Previously practiced corporate law with Shearman & Sterling and Fried Frank.
Freddie Laker, Senior Vice President of Marketing
Freddie has 18 years of experience as a business leader, creative strategist and marketer, working with global brands including Coca-Cola, Diageo, Unilever, and Toyota. Formerly CEO at Guide; VP, Global Marketing Strategy, Sapient; CEO, iChameleon. Freddie’s work in advertising has been recognized by every major global advertising awards show including the Cannes Lions, DA&D, SXSW, One Show, the CLIO awards, Addys, the Webbies, Effies, and FWA.
Ben Joldersma, Chief Product Officer
Previously Senior Software Engineer at Google; Principal Software Engineer, Yahoo!; Chief Architect, 5to1; Consultant for multiple Internet companies, including aQuantive and Serena Software; Lead developer at Rivals.com; Architect, Scout.com. Ben studied Computer Science at the University of Puget Sound in Tacoma, Washington.